Are you conscious of your brand reputation?

    • What is brand reputation?

    • Why is brand reputation important?

    • What are the benefits of a strong brand reputation?

What is brand reputation?

Brand reputation is the collective public perception of your brand. It includes how your customers, employees, partners, whānau and stakeholders think and feel about your brand/business.

Brand Reputation can be shaped by many things such as the following (to name a few):

  • Your company’s history

  • The customer service you provide

  • Stakeholder relationships

  • Product or service quality

  • Community involvement

  • Track record

  • How your workers are seen to behave

Why is brand reputation important?

If you have a good brand reputation and how you carry the business in the public eye, it can make your business more attractive to engage with or purchase from. In this day and age with information more accessible then ever, it is very common for potential buyers to do their research to see how you stack up in your industry (are you reliable, what are people saying about you, do you have a website with more information, how professional is your brand to engage with etc.)

Having a strong brand reputation can lead to many benefits:

  • Customers are more likely to do business with companies that they trust and perceive as reliable.

  • Builds loyalty in your brand and product, ultimately driving sales and bottom line growth.

  • More likely to attract and retain employees who are aligned with their values and mission.

  • Studies have shown that companies with a strong brand reputation tend to outperform their competitors.

  • Branding can make a customer choose you over their competitors who are selling their products/services at the same price.

What are the benefits of a strong brand reputation?

Branding

  • Brand recognition

  • Customer loyalty

  • Credibility

  • Professionalism

  • Memorable / front of mind

Testimonials

  • Better understand your customers wants & needs

  • Credibility & social proof

  • Allows customers to have a voice

  • Customers are doing your marketing

  • Reviews generate reviews

  • Referrals

Digital Presence

  • Credibility and legitimacy

  • Customers can always find you 24/7 

  • Easy way to be contacted

  • Customers can learn more about you

  • Visitor insights (analytics)

  • Investor growth opportunity

Public Relations

  • Connecting with your customers

  • Building a strong brand image

  • Increasing visibility of your services/products

  • Strengthen stakeholder relationships

  • Attract investors

Marketing

  • Increased customer reach

  • Improve brand recognition 

  • Build stakeholder relationships

  • Increase revenue & drive sales

  • Easy to track and monitor performance

  • Communication at all stages of the buying process