The Importance of Broader Outcomes
In Aotearoa, the concept of broader outcomes represents a transformative shift in how procurement and business activities are conducted. This Crown-directed initiative is designed to address socio-economic inequalities by fostering diversity across the government supplier chain and promoting socially driven, progressive procurement strategies.
Broadening the Concept of Value
Traditionally, business success has been measured by profit margins and value for money. However, broader outcomes introduce a paradigm shift from mere profit-building to creating public value. This shift doesn't necessarily threaten the profit motive; rather, it extends the concept of value creation to include social benefits derived from profit.
At Whāia, we view broader outcomes as tangible and enduring benefits that extend beyond transactional business activities. This approach emphasises that true success includes the ability to generate lasting social value, which goes beyond financial metrics.
Māori Business Characteristics and Social Value
Current research highlights that creating social value is a significant indicator of success for Māori-owned businesses. Māori entrepreneurs often draw on cultural capital rooted in whānau (family) and kāinga (community), shaping their business practices and measures of success. For many Māori business owners, wealth is not just about accumulation but about what can be given back to the community that supported their journey. The Māori proverb "E hara taku toa i te toa takitahi engari he toa takitini" encapsulates this belief, emphasising collective success over individual achievement.
Core Māori Concepts of Social Value
Koha – In te ao Māori (the Māori world), koha represents the act of giving or receiving out of goodwill and generosity. This can include time, services, or goods provided without expecting anything in return. For instance, Māori businesses often sponsor or support community members, including tamariki (children), whānau (extended family), and local leaders, without seeking commercial benefits.
Manaaki – Manaaki refers to acts of kindness, generosity, and empathy. In the context of whānau-based businesses, manaaki involves using business revenue to support and uplift others. This could mean contributing to community initiatives, supporting local causes, or providing assistance where needed.
Aroha – Aroha is the embodiment of love and compassion. In business, this translates into fostering positive relationships and contributing to the well-being of others. It's about integrating care and empathy into business practices and decision-making processes.
Tiaki – Tiaki involves caring for and protecting people, places, and resources. This concept emphasises the responsibility businesses have to safeguard their communities and environments through ethical and sustainable practices.
The Broader Outcomes Framework
Incorporating broader outcomes into procurement and business strategies not only aligns with Māori values but also drives positive societal impact. By focusing on creating social value alongside economic gains, businesses can contribute to a more equitable and inclusive society.
This approach encourages businesses to rethink success metrics and integrate principles that promote the well-being of the community and environment. The result is a more holistic view of success that goes beyond traditional profit margins and creates lasting benefits for all stakeholders.
Conclusion
The broader outcomes initiative is more than a procurement strategy; it represents a shift towards a more inclusive and socially responsible business model. By embracing concepts like koha, manaaki, aroha, and tiaki, businesses can align their operations with Māori values and contribute to meaningful social change. As we move forward, integrating these principles into everyday business practices will be key to fostering a more equitable and supportive environment for all.